Company Brief — By Aamir Akwar Ali

1

About Your Company Basic info about your business

What is the name of your company? * This will appear as the main brand name on your website

Do you have a catchy tagline or slogan? A short phrase that describes your business (we'll create one if you don't have it)

When was your company started?

Tell us about your company in 2-3 lines * What do you do? What makes you special?

What is your RERA / ORN number? Your Dubai real estate broker registration number (required by law to show on website)

Company email For the "Contact Us" page

Company phone Main office number

WhatsApp number for website chat button Visitors will click this to message you directly on WhatsApp

Where is your office? Full address — will appear on your website with a Google Maps pin

Your social media links One per line — Instagram, Facebook, LinkedIn, YouTube, TikTok, X etc.

Do you already have a company logo?

Yes, I have a logo ready to use

No, please design a logo for me

Do you have specific brand colors you want? Colors used in your logo, business card, or marketing

Yes, I have brand colors

No, pick the best colors for me

2

Your Business Model How your company operates and generates revenue

What type of real estate business are you? * This decides how we build the website — each type has different features

🤝 Brokerage — We help people buy, sell or rent properties (we earn commission)

🏗️ Developer — We build and sell our own properties

🔄 Both — We do brokerage AND develop our own projects

🌐 Portal — Other companies list their properties on our website (like Bayut)

🏢 Property Management — We manage properties on behalf of owners

Who are the people visiting your website? * Select everyone who would use your website — this helps us design the right experience

✓ 🇦🇪 People living in UAE looking to buy or rent a home

✓ 🌍 Foreign investors buying Dubai property from abroad

✓ 💎 High-net-worth buyers seeking premium properties (AED 5M+)

✓ 🏠 First-time buyers who never bought property before

✓ 🔑 Renters looking for apartments or villas to rent

✓ 🏢 Business people looking for offices, shops, or warehouses

✓ ✅ All of the above

Where do most of your international clients come from? We'll add multi-language support and currency conversion for these countries

Where does your company sell properties? *

📍 Only in Dubai

🇦🇪 Across all UAE (Dubai, Abu Dhabi, Sharjah etc.)

🌍 Multiple countries

Which Dubai areas do you specialize in? The neighborhoods where you have the most properties — these will get dedicated pages

3

Your Properties What kind of properties you deal with

What services do you offer to customers? * Each service gets its own section on the website

✓ 🏷️ Buying & Selling properties

✓ 🔑 Long-term rentals (yearly contracts)

✓ ✈️ Short-term / holiday rentals (Airbnb-style)

✓ 🏗️ Off-plan project sales (new developments)

✓ 🔧 Property management (managing tenant properties)

✓ 📊 Investment consulting (helping investors pick properties)

What is the typical price range of your properties? Helps us design the right price filters for your website

How many properties do you currently have listed?

Where does your property listing data come from? This tells us how to connect your listings to the website

📝 We add listings ourselves (our own properties)

🔗 We get data from DLD / RERA official feeds

🔄 We collect from multiple sources and feeds

🤷 Not sure — help me decide

Do you work closely with any builders/developers? We can create dedicated pages for each developer with their projects

4

Your Team About your agents and staff

How many sales agents work at your company?

Should each agent have their own page? With their photo, listings, reviews, and contact info

Yes — each agent gets their own profile

No — just a team page is fine

Not sure yet — advise me

In what languages should the website work? * Based on your customer nationalities — Arabic sites read right-to-left

🇬🇧 English only

🇬🇧🇦🇪 English + Arabic

🌍 Multiple (English, Arabic, Russian, Chinese…)

5

Website Features Just click Yes, No, or Later for each one

🔍

Property Search
Visitors can search by area, price, bedrooms, type etc.

🗺️

Map Search
Interactive map where visitors click areas to see properties

🏠

3D Virtual Tours
Visitors can "walk through" properties from their phone/computer

💰

Mortgage Calculator
Tool that shows monthly payment based on price and down payment

📍

Area / Neighborhood Guides
Pages about each Dubai area (Marina, Downtown, JBR etc.) with photos and info

👤

Agent Pages
Each agent gets a profile page with photo, bio, reviews, and listings

❤️

User Accounts
Visitors can sign up, save favorite properties, and get email alerts

⚖️

Compare Properties
Side-by-side comparison of 2-3 properties (price, size, features)

📊

Market Data Dashboard
Charts showing Dubai property price trends, hot areas, market reports

📈

ROI Calculator
Shows investors how much profit they can earn from a property

💬

WhatsApp Chat Button
Floating button so visitors can message you on WhatsApp instantly

💱

Multi-Currency Prices
Show prices in AED, USD, EUR, GBP — visitors toggle their currency

📝

Blog / News Section
Articles about Dubai real estate market, tips, guides, new projects

📞

Contact Forms
Forms where visitors can send inquiries — you get notified by email

🤖

AI Chatbot
Smart bot that answers visitor questions 24/7 automatically

🖼️

AI Virtual Staging
AI fills empty rooms with furniture so buyers can imagine living there

📅

Book a Viewing
Visitors pick a date/time to visit a property — you get notified

📰

Email Newsletter
Visitors subscribe and get weekly property updates in their inbox

🏆

Client Reviews / Testimonials
Show happy customer reviews and success stories on the website

🏗️

Off-Plan Project Pages
Dedicated pages for new developments with payment plans and progress

6

Dubai-Specific Features Features unique to UAE real estate

7

Website Look & Feel How should your website look visually?

What design style do you want? * Think of the first impression visitors get when they open your website

🖤 Ultra Luxury — Dark background with gold accents (like high-end fashion brands)

💎 Modern & Clean — White background with blue accents (like Apple or Zillow)

🏜️ Desert Elegant — Sandy/warm tones inspired by Dubai's landscape

🔥 Bold & Vibrant — Eye-catching colors that stand out from competitors

✨ Minimal & Elegant — Very clean with lots of white space

What feeling should visitors get from your website? This guides every design decision — fonts, colors, spacing, animations

🤝 "I can trust this company with my money"

💎 "This is exclusive and premium"

🚀 "This company uses cutting-edge technology"

🏡 "This feels homey and inviting"

Is there a website whose design you really like? We'll study it and make yours even better

Do you have professional property photos?

Yes

Some

No

Do you have drone or video footage?

Yes

No

Planning

8

Technical Details Domain, tools, and integrations

Do you have a website domain name already? This is the address people type to reach your website (e.g., yourcompany.ae)

Yes, I own a domain

No, I need to buy one

Do you use any CRM software? CRM = Customer Relationship Management. Software to track leads and clients

Do you already advertise on these portals? We can potentially sync your listings from these platforms

✓ Bayut

✓ Property Finder

✓ Dubizzle

✓ None of these

9

Your Goals What should this website achieve for you?

What is the MAIN purpose of this website? * Pick the single most important goal

📞 Get more customer inquiries and phone calls

🏆 Build our brand and look professional online

🏠 Showcase our property listings beautifully

✅ All of these — I want it all!

Who are your main competitors? We'll study their websites and make yours better

Anything else you want to tell us? Special requests, must-have features, things you love or hate on other websites

✓

🏗️ Real Estate Website — Company Brief